Simplifying Benefits Through Better Design
I supported Dunlop Sports Americas by redesigning their employee benefits resource hub into a clear, user-friendly experience. The updated site streamlined access to important resources, improved usability, and aligned with the brand’s visual identity.
01
CHALLENGE
Dunlop’s existing benefits site was difficult to navigate, with cluttered layouts, minimal visual hierarchy, and unclear calls to action. Employees struggled to find key information, and the overall experience felt disjointed and outdated.
02
SOLUTION
I redesigned the site with a focus on clarity, structure, and usability. By introducing a strong visual hierarchy, simplifying navigation, and refining button styles and calls to action, the experience became more intuitive. The updated design also aligned with Dunlop’s brand, creating a cleaner, more cohesive look across all pages.
03
IMPACT
The improved structure made it easier for employees to find what they needed quickly, reducing friction and confusion. The streamlined design also created a more professional, polished experience that better supports day-to-day use.
The Outcome
Clear, reliable references employees can return to anytime.
The new benefits website delivers a centralized, easy-to-navigate platform for employees. With clear pathways, improved usability, and a cohesive visual system, the site supports both ongoing benefits access and a more efficient overall employee experience.
Tori Dahlberg
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